Conception

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The idea of the exhibition "Trend & Design" based on the unique strategy developed by the firm SURVEY specially for the "ZOW"-fair (Zuliefermesse Ost-Westfalen). On the central ZOW-fairs in Italy, Germany and Spain the suppliers of furniture components and accessories from over the 20 countries annually present their production and innovations in design and technology..

The level and the scale of this prestigious fair is displayed by statistics. Then the quantity of exhibitors in the last year were: in Spain - 140, in Italy - 500, in Germany - 600. The main accents of the ZOW-fairs are the informational exchange between the branch experts and the creation of the business atmosphere refusing presentations usual for this kind of events. In this way the conception of the ZOW-fair in St. Petersburg is the continue of the approved strategy rather than experimental approbation of a new theory.

Following the "ZOW" traditions, the Trend & Design" in St. Petersburg acts first of all as a determining exhibition of the subsequent development trends for the furniture industry, being the full-function commercial fair of the branch. It is not only the modern interface an interface of offering and demand, the forum for face-to-face talk and discussions, it is a universal fair platform of ideas and contacts with a comfortable creative atmosphere of a workshop, where in the focus of visitors and exhibitors attention is the most important thing - the production. Away from the glitter of the usual large trade-fair presentations, away from everything which might blur the vision, concentration on the essential.

The exhibitors are submitted by the competent persons, ready to accept business offers and decisions on the further cooperation, using for negotiations and meetings forum specially allocated for it. The fair concept makes possible so-called momentary business - settlement of transactions and the conclusion of contracts in the exhibition hall. Whether these are a long-term partners mutual relations or the single transaction - depends on interests of the parties.

The "Trend & Design" departs from habitual scripts of the big fairs with grandiose shows-programs, showing alongside with the innovative approach to interaction on places other approach to the organization and carrying out of an exhibition. It is a key to success for this young and unique in own way event.
Together with a particular efficiency and a business creative atmosphere, the "Trend & Design" provides a high level of service. To services of participants and visitors there are completely equipped Business center, the attendants, the delicious food.

The exhibitors of the "Trend & Design" from ZOW pay a complex package including the structured stand with the carpet covering, presentation modules and the equipment - at your choice, illumination, parking, service of maintenance staff, advertising, service of food supply. This package provides all services, needed to make your stay at an exhibition as the participant maximum convenient. For participation in an exhibition it is possible to register preliminary via Internet.

Our experience shows extraordinary efficiency of this concept, owing to which exhibitors and visitors feel the remarkable rising of creativity expressing in a plenty of new ideas, in necessary contacts, in pleasure from friendly and productive dialogues of the experts having the same interests and the purposes.

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